Tips To Sell a Home:

TARGET MARKETING Houses To Sell

By choosing a careful demographic selection of the most likely buyer for the house you are trying to sell, you will have the best success if you apply a Target Direct Marketing Campaign using Facebook.

While there is no magic pill to find the right buyer for your house,  with a little luck and a solid plan, you can help refine your approach and get more out of your marketing dollars.

Defining Your Target Market

This is probably the most critical aspect and decision you must make if you want your plan to work.

What criteria should you use when defining the right buyer for your house? 

I always like using geographic, economic and social criteria to narrow down that potential buyer for the house. This is an area where marketing dollars are spent wisely and directly vs a broad push to the public, via traditional campaigns ...where 99% of them does not display any interest or have any direct appeal for the house I'm selling.

"Defining a target market can be a key to success for those who sell a property right away versus a listing that sits stale waiting for someone to finally notice it."

You can become aggressive and  do this yourself if you are selling on your own,

or find a good Realtor® that has the right marketing plan to do it for you

This is how:

 

Target marketing a house to sell requires planning, patience and being strategic on your approach.

 

Ready To sell your house? Take the first step here

 

original article: http://www.reallynicehomes.com/blog/tips-sell-home-target-marketing-facebook/

For Sale by Owner Listing Services for MD, DC and VA || The Importance of the MLS

For Sale by Owner Listing Services 

The Importance of the MLS 

(Multiple Listing Service) 

Why is the MLS important to for sale by owners? (FSBO's) 

Because is the place and  primary source of information about homes currently for sale and the prices at which other homes have been sold
These are called comparables and the MLS is the place where they are.

Comparables are key in determining the pricing of your home and a great resource for buyers, sellers agents, appraisers and brokers..

"Home sellers benefit from exposure of their listings to a wide audience of potential buyers"

In addition, for sale by owners take advantage of such unique tool to expose their homes to most of the buyers out there... 

But there is a catch!

Watch the video below to see the catch of the MLS to:
For Sale By Owners and what is syndication?

Did you know that the MLS alone represent over 90% as the reason why a home was sold?

"MLS networks are very important to the operation of real estate markets that, as a practical matter, any for sale by owner who wishes to compete effectively in a market must participate in the local MLS" 

 If I was a seller, knowing what I learned by being a broker and real estate agent since 1990..I would make sure my property was listed in the MLS 

                       You are not alone. . 

Read more about the pricing of a home

For Sale by Owner Listing Services 

The Importance Of the MLS

FSBO Listings Services for MD - DC - VA | Pricing your Home To Sell Fast

For Sale by Owner Listing Services 

The Pricing Of Your Home

Overpricing your house can make it take longer to sell,
Under-pricing your house can make your house sell fast. .
So you want to get the price just right.
Not too high. . not too low. . just right

There is a myth out there that is going around. . 

You want to "try" the market . 

others call it "Testing the Market" 

But I can assure you, right here --right now
You are not fooling anyone!

You house will sell for what a lender is willing to lend to the buyer. .
and lenders use APPRAISERS FOR EVERY LOAN!

While you may set a high price with the idea of having negotiating room, if you set it too high, many prospective buyers won't even bother looking at your home. . 
The ones they do are comparing them with "well priced homes" and you will be losing in the comparison game.

In reality, having some negotiating room is fine, but even in a sellers market , overpricing by more than 10% will make your competitors look good and you will be the reason why those houses sell 

Watch the video below to see the importance in pricing your home.

Ss

Did you know that just the fact that you are a FSBO alone would put you at a disadvantage when negotiation the sales price.

The other side knows you are saving the commissions. . and they want part . . or all of it!

Buyers aren't fair. .but they are smart!

 If I was a seller, knowing what I learned by being a broker and real estate agent since 1990..I would order an appraisal.

A $500 investment that will assure me a good platform to negotiate for my house. . .
and I will not blindsided with low offers and wondering if I should take them or not. ..

                       You are not alone. . 

For Sale by Owner Listing Services 

The Pricing of your home