5331 Chesapeake Rd Hyattsville, MD 20781 Fernando Herboso Listing Agent 301-246-0001

5331 Chesapeake Rd Hyattsville, MD 20781

https://www.youtube.com/watch?v=x_Mo_8wdZfI​

Home Selling Tips: You Are Selling a Lifestyle, Not a House...

Home Selling Guide -

“How To Sell Your Home”

"The complete guide to sell your home for the most money and the timing that fits your plans”

100 - Point Plan To Sell Your Home For The Most Money.  

The sale of your home isn’t quite as simple as sticking up a ‘for sale’ sign and waiting for the buyers to come to you. Here is an overview of 100 things of the various steps involved in selling a property. You can use this list as a guide when selling a house or call a professional listing broker to take care of it for you.

I’ve included various marketing tips along the way that will be part of my new book on “Marketing Tips To Sell A Home” scheduled to be published sometime in 2016

#1  The First Impression Counts! –

From the moment the prospective buyers drive up to your property, they are judging your home. I've seen personally when buyers don't even bother to come inside because they have already made up their mind at a first glance. Your front yard, your entrance and every single room or space in a home should be a “wow” of some sort, providing something that is beyond what’s expected to the prospective buyer. First impressions apply to each and every single room or space in a home as well.

#2  Appeal to everyone –

Try to appeal to everyone who might come through your property by using neutral designs throughout your house.. from the colors of the walls to furniture, even statues and paintings on the wall. You must remain neutral and not force a strong conviction that would only appeal to a smaller percentage of your visitors.

#3  You are selling a lifestyle..not a house –

From all my years of experience and talking to perhaps thousands of people about homes and real estate. I ascertained this concept which I found it to be true and factual over and over again. Most buyers are shopping for a new lifestyle...not a house. All your marketing materials should refer to this fact.

#4  Don't Take it Personal –  

As soon as a house is in the market, it becomes a product and is all business from there. You can't avoid the emotional aspects of selling a home...but you better hide them well if you want to sell it for the most money at a timing that fit your plans.

#5  Be Committed To Getting Your Home Sold –  

Selling a home with a "just testing the water" attitude will not lead you to a positive outcome. Specially when it comes to the pricing of the property.  Every house has a reputation and you need to protect it. As you accumulate "Days On Market" your chances of getting your home sold for the highest amount it can bear is almost impossible. You will end up attracting only low-ball offers looking for a bargain as your home sits unsold  with the appearance that "there must be something wrong with that property being in the market so loooong!". Commit to sell or wait until you are…

#6  Hiring The Right Professional –

You need guidance, advice and direction from an experienced professional if you want to sell it for the most money. Know the difference when a commission is an EXPENSE versus when a commission is an INVESTMENT for you. Every single location, town or place in the USA is littered with discounted services that have only ONE VALUE TO OFFER : Their low commissions! A commission should never be an expenditure ...rather it should be an investment to help you get the most money for your house at a timing that fits your plans

#7  Pricing Your Home To Sell –

Know the facts and study it carefully . The pricing of your home should not be set on hope, automatic computerized CMA's and/or  false homeowner illusions. The price of your home should be set by square foot comparisons, current local market conditions, major improvements or lack of , pending sales, sold comps and the number of similar active listings in the area. You need guidance, advice and direction from an experienced professional to set the right price to sell, follow their advice and don't look back.

#8  When To Sell and When to Fold –  

If timing is unimportant to you, selling it on the "right season" could bring you better results. In general,  Spring marks the beginning of the busiest home-selling and home-buying season in most areas, followed by the Summer, Fall and Winter. If you are selling your home, finding the "optimal time to sell" should be considered, if you want to sell it for the most money. Beware that there are also other major factors involved on this. Competition numbers, local market conditions and local impact changes like a new plant or factory nearby...all or some may affect the timing when to put your home for sale. Your agent should advise you if you don't have any preferences, as they have their pulse in the local market and put your home for sale during the most optimal time.

POINTS #9 to #100 READ THE REST HERE

THE COMPLETE GUIDE "HOW TO SELL YOUR HOME"

Why Isn't My House Selling? Home Selling Tips

Why Isn't My House Selling?

Home Selling Tips 

 [original post Why isn't My House Selling? ]

I received the following eMail after a video I posted on my page for "Home Not Selling Forum" 
This relates to Home Absorption Rates and how to use it and help you sell a home.. .
"Hi Fernando, just listen to your Youtube video...have ???
well as you said try to be in 1st position to sell your home quicker..
we feel that we are but what happens when buyer to comparing to other town that are
a little cheaper and get more home for the money....
as for my home in my town we look in great position 1st or 2nd..
had so many viewing but no offers in 3 months now.... its hard to lower any further unless its by owner
then we can lower it by 20k that commission eats into the small profit we get back..
what do you think,,
we live in Fort Lauderdale area in a very nice section....
Thanks R&B"

I decided to post my answer as to provide help  in case you have a
house that will not sell as well
My Response: 

Hi R & B thank you for watching my video. 

Just understand that the Absorption Rate of any house is for a particular market only. .at any given time

When buyers are first looking for homes, 

They are considering many areas at first.. (no absorption rates yet)

Then they decide particular areas because of school ...conveniences..walkability ...status......(no absorption rates yet) 

It is when they are committed to a neighborhood or small area where your agent must ask this question when your house is located inside...

• How many houses have sold in the last 6 months? 
• How many houses will sell in the next 30 days
• What is the position of your house vs the competition?

If I was your agent, I would come to pick you up and make appointments with the competition...and I would ask you to pretend you are buyers

This is how you can help yourself and let your agent do the work...

Ok, you had enough

drop your agent

and save on the commission .....to transfer those funds to the asking price?

Big mistake!

Buyers are savvy ..and if your house is in the "expensive" side...all the buyers are intelligent....this is why they are buying expensive homes in first place!

The first thing they ask...

• What is the history of the house? 
• How long has been in the market? 
• Why are the sellers ...selling it?

Assuming that these buyers have their own agent...very likely because most "serious prepared buyers" have already crossed path with dozens of agent while preparing to buy...

They will be represented by one of them ..I can assure you of that

Their agent will be answering those questions...

"They been trying to sell this house for a long time...for this amount and this amount...now they are asking this amount, they are desperate, let's offer them $$$$  and see what they say...they should be grateful we at least bringing them an offer.

The odds of you selling your house at top price and saving in commissions  is almost zero in this case.. .

You've inspired me doing another video

I researched and analyzed why these houses are not selling..

They are all active and they been in the market for OVER 365 DAYS!!!

This is what I found:

Thank you and good luck!

Fernando 

           

Home Selling Tips: WHY IS MY HOUSE NOT SELLING?

WHY IS MY HOUSE NOT SELLING? 

Understand that the LISTING PRICE and the SELLING PRICE are two different things.

Although there are many other aspects and conditions that affect the sale of a home. The price is the pivot that directs it to the SOLD group or to the STALE group.

If your house is not selling, you need to discuss and analyze with your agent the position of your house among  the competition. . 

How does your home stack up?

The video below will open up several options for you and my hope is that your will quickly recognize the mistakes that will enlighten you into taking the proper direct steps and getting your house sold.

 

 

Pricing is critical in this market and so is condition.

You have to match the two in a very balanced way...

I invite you to visit out HOME NOT SELLING FORUM to find the answers you may be looking for.. .

and if your house sale has currently expired, don't make these 5 MISTAKES . .

           

 

Fernando Herboso

Broker of Maxus Realty Group
Listing Specialist

301-246-0001

Fernando@ReallyNiceHomes.com

 

 

Original article: Why Is My House Not Selling? 

 

The New Construction Boom in Montgomery County MD May Stop You From Selling Your Home

The New Construction Boom in

Montgomery County Maryland 

Could Stop Your Selling Plans. . 

If you are planning on selling your home IN 2015-2016, now may be the "BEST"time to act. 

Demand is high, across the country and supply is low. Many homeowners are experiencing and benefiting from an almost auction atmosphere with several buyers fighting for some houses located in key hot real estate market areas, buying these homes  in a  multi-bid environment. 

Montgomery County Maryland is no exception to this current housing environment. Higher prices, interest rates at historic lows and lenders being less stringent contingencies are making it easier for the seller and harder for the buyers to find a suitable home that fits their needs. 

. . .and another reason to sell right now!

More competition is about to hit the market in the form of newly  constructed homes. This may put an end to the buyers’ frenzy over the limited inventory of  existing homes which has been below normal levels for over a year. According to the latest report from the National Association of Realtors (NAR), the forecast for new housing starts and sales will increase significantly over the next two years:

NAR is forecasting 1.1 million new housing starts in 2015, jumping to 1.4 million in 2016.

New home sales are projected to increase from the 437,000 in 2014 to 570,000 this year and 

720,000 in 2016.

The first step you should take if you are thinking on selling soon. . 

Determine how much your house is worth in today's market.

The most reliable method of doing this is by contacting a professional Real Estate Agent that specializes in selling homes. 

The least reliable methods is to use the Internet and a program generated value that does not take in consideration many factors and portrays all houses as being the same. 

Making a decision to sell a home is very important, you should do this based on actual reliable facts. 

I woudl like to assist you in making the right decision by going our selling homes page

Original article 

http://www.reallynicehomes.com/blog/new-construction-boom-montgomery-county-md-may-stop-you-selling-your-home/

 

    

Tips To Sell a Home:

TARGET MARKETING Houses To Sell

By choosing a careful demographic selection of the most likely buyer for the house you are trying to sell, you will have the best success if you apply a Target Direct Marketing Campaign using Facebook.

While there is no magic pill to find the right buyer for your house,  with a little luck and a solid plan, you can help refine your approach and get more out of your marketing dollars.

Defining Your Target Market

This is probably the most critical aspect and decision you must make if you want your plan to work.

What criteria should you use when defining the right buyer for your house? 

I always like using geographic, economic and social criteria to narrow down that potential buyer for the house. This is an area where marketing dollars are spent wisely and directly vs a broad push to the public, via traditional campaigns ...where 99% of them does not display any interest or have any direct appeal for the house I'm selling.

"Defining a target market can be a key to success for those who sell a property right away versus a listing that sits stale waiting for someone to finally notice it."

You can become aggressive and  do this yourself if you are selling on your own,

or find a good Realtor® that has the right marketing plan to do it for you

This is how:

 

Target marketing a house to sell requires planning, patience and being strategic on your approach.

 

Ready To sell your house? Take the first step here

 

original article: http://www.reallynicehomes.com/blog/tips-sell-home-target-marketing-facebook/

Are Realtors Worth The Money?

Are Realtors Worth The Money? 

"Just realizing that just because people have access to the Internet, it doesn’t make them a real estate agent....and I should not pay for that"  That wasn't a question , not even a complain, My prospective (expired) seller client was just wondering aloud. . .

I'm sorry you experienced bad service before, but I can assure you, not all real estate agents are equal" . . That's all I could say to defend my industry and at least have a chance to convince this home seller that my services were different and I was worth the money.

In fact, I was NOT  just worth the money that I was charging him, I was worth a lot more. .and I intended to prove him wrong.

There are thousands of home sellers asking themselves this very question?

How much a Real Estate Agent Costs? 

My short version answer is: 

"A good real estate agent should not cost you any money...on the contrary!"

The long version?

I did a video about it!

If you are thinking in selling your home soon. .

Perhaps reviewing the 7 Essential Rules of Real Estate Marketing could be an eye opener for you.

Click on the banner and let's begin!. . . 

http://www.reallynicehomes.com/selling/hiring-process/

 Looking to sell soon? -- Not all Realtors are the same:  www.ReallyNiceHomes.com/Selling

original article: How Much Should I Pay a Realtor? 

How To Sell a House With A Tenant - Can I Sell a House if I Have Renters?

How To Sell a House With A Tenant 

Can I Sell a House if I Have Renters?

 

The first piece of advice many Realtors may give homeowners who want to sell their home while a tenant is in residence is short and to the point: DON'T DO IT!

Understandable so when you consider the tremendous exposure to liability and the prospects of selling a house at the lowest possible value because of an unruly tenant.

If the tenant has a lease in place, they cannot be evicted before the end of their term. You have to sell the house with a lease and the new buyers takes possession of the house including the lease that was originally signed and agreed by the prior homeowner. The lease is part of the house and you sell it with all it's conditions. .

If you must sell your house, you need the assistnce of a good Realtor that will help you by being proactive and honest with your tenant, perhaps there is a way you can find a resolution that will be acceptable to your tenants. They must be cooperative or I can assure you that you may end up losing  money during the sale.

A good  Realtor should work with your  tenants. They have to be  very persuasive and amicable with them. Find a resolution to get their help. They should be able to convert them as an advocate to help you sell the house.

How critical is hiring the right agent to represent you when you sell a home with a tenant?

Watch this video for the answer. .

 

A good Realtor brings the landlords and tenants together to understand the rules and the conditions of the lease. . while a home is being sold successfully!

 

For more information "How To Sell A House with a Tenant"?  GO TO: 

www.ReallyNiceHomes.com/Selling 

 

Original article : How To Sell a House With Tenants

HELP My House is Not Selling - Home Not Selling Forum

HELP My House is Not Selling

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

Home Not Selling FORUM

Q & A

What to Do When Your House Doesn't Sell? 

• Q: "Should I drop my price and re-list it with my agent once again? A :Often the reason a home doesn't sell is because it wasn't properly positioned to attract to the maximum number of buyers. Your house needs to be in "POSITION TO SELL". So what is the solution? I understand your past agent may be a good agent, but should you considered allowing someone to give you a second opinion on the marketing of your home?  What would your agent do different the second time around?  (see answer "Home Not Selling Forum")
• Q: "We had several showings, but not one offer. What are we doing wrong? A:There’s many reason for this. One of them could be that you as a seller like to follow potential buyers around the house to tell them everything that’s great about your place. Don’t be a HOME SELLER KILLER! that’s what your agent is supposed to do for you. All communications should be between your agent and the buyers.  It can also be your price, then you are helping your competition sell their homes instead of selling yours. Is your house cluttered full of stuff, vacation pictures and mug collections? Is your house clean? How is your curb appeal? Is the Internet description of your house matching the actual condition of the house?(see answer "Home Not Selling Forum")
• Q:"Should I take it off the market, remodel my kitchen with granite counters and put it back for sale?  A: " It depends, Your best bet is to figure out where you stand by taking stock of your home, what needs repairs, what's the current market, and nearby sales activity. The answers to this will give you a clearer answer if you should repair your house or not. Is all about the return on investment. (ROI) If you spend $5000 for a new kitchen, can you sell your house for $10,000 more? Are nearby sales supportive in raising your price $10,000 more? You need guidance and a complete assessment before you spend $20,000 to only sell it for $10,000 more.(see answer "Home Not Selling Forum")

 

 

original article here: Help My House is Not Selling 

•  

My House is Not Selling Should I Rent it Out?

House Not Selling Should I rent:

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

Home Not Selling FORUM

Q & A

What to Do When Your House Doesn't Sell? 

• Q: "Should I just lower the price and hope it sells?" A: Before reducing the price of your home, there are several questions you must ask yourself. Price is NOT the only reason why a home sells. The condition of the house has a major significance on the overall marketing strategy. Check out the competition with your agent. If 95% of the homes in your market are not selling, then your home needs to outshine to be on the top 5% for a chance to sell.
• Q: "My house is not selling, should I just put it for rent and try it later?" A: Make sure you have decided to rent the house because you want to be an investor, and not because you were unable to sell your house because of your agent's ineptitude. Make sure you know and have what it takes to be a landlord. 
• Q:"Should I take it off the market for a little while? A: If you wait to sell your house based on the results you are getting now, is probably a bad decision.The same problems will resurface all over again...later. Solve those problems first, make sure your plans justify the wait and the possibility that you may increase the demand for your house. Remember, as market demand increases, so does your competition.

original article here: House Not Selling Shoul I Rent It Out? 

•  

House Not Selling Options : What To Do When Your House Don't Sell

House Not Selling  Options :

What To Do When Your House Don't Sell

Here's a list of important facts we gather from homes that did not sell.

Q & A

What to Do When Your House Doesn't Sell? 

• Q: "My agent did not do enough open houses" A: Houses that are sold during an open house is a very rare event indeed. The National Association of Realtors (NAR) recently said that only 11% of homes are sold during an open house. What are the chances, you wake up a Sunday morning and you are lured by an open house sign and later you're signed up to buy a house?  Buyers plan months ahead before qualifying and getting ready to buy a home. During this time, they have touched at least a dozen Realtors that will be more than willing to show them any house in the market, every day of the week! Open houses attract other sellers and future (6 months) buyers for your agent. 
• Q: "My agent kept me on the dark, with no communication or feedback!"A: This is bad. I heard agents refusing to answer their phone, hiding from their selling clients, no where to be found. The only reason I see is that they did not have a clue why the listing was not selling? Feedback is important when you are selling anything. Adjusting the presentation of the product is priority #1 for a listing. As a matter fact, on the contrary, when one of my listings is not selling, that's when I speak to my clients more often. 
• Q:"I don't think my agent was doing enough advertising to sell my house"A: The most important component to advertising a home for sale is really the asking price! If you are "NOT" within the market suggested price range, bikini girls dancing on your front yard will not sell your house.  In reality, our Multiple Listing Service (MLS) is the source where all the advertising is stimulated from. Any home listed in the MLS is syndicated across the web to literally thousands of websites, all done automatically. Is in this "extra" advertisement what separates selling agents from listing agents with expired listings.. .and that "extra" advertisment could be the difference your home gets sold or not!

original article here: House Not Selling Options

 

" I Don't Want to Hire You To Sell My House "

"I Don't Want to Hire You To Sell My House... "

[WHAT A FOR SALE BY OWNER (FSBO) SAID TO ME...]

 FSBO: "I Don't Want to Hire You To Sell My House, When I'm Ready, I Would Prefer to Call my Realtor Friend Before You Anyways...He SOLD my Last House in JUST TWO DAYS!!!?" 

ME: "You left money on the table then..."

FSBO: "What do you mean leaving money on the table?" 

ME: "First of all, did you want or meant to sell it in two days?"

FSBO: "No, it just happened that way...." 

ME: "The reason why I think you left money on the table is because  if you SOLD your house in ONLY TWO DAYS...I can assure you it was UNDER-PRICED!" 

FSBO: "Excuse me???  How do you know all that??? "

ME: "Any house that sells in two days is under-priced to begin with... There was no time for any marketing to work on your listing. . . the only reason why it sold in two days was because it was a BARGAIN for the buyers...not because your Realtor was any good" 

FSBO: "I don't know how can you . . . . 

ME: "I'm sorry, but I must tell you this now... you may be making the same mistake once again, and this is my advice before you hire your Realtor friend again."

"Your PRICE sold your house..NOT YOUR REALTOR!

"You could've hired my 12 year old daughter and achieve the same results. .

You see, to achieve TOP DOLLAR for your house, you need a comprehensive marketing plan that INCLUDES the time necessary to take it's full effect."

"Anyone can sell a house at BOTTOM DOLLAR. . 

But to sell your house for TOP DOLLAR. .

you'll  need a good agent that understands the way houses are priced, marketed and sold" 

"Please watch this video that I prepared just for you to explain my strategy HOW TO SELL YOUR HOME FOR TOP DOLLAR"

TO WATCH VIDEO GO HERE 

 

Got a question?
ASK THE TIGER OF REAL ESTATE HERE

Thinking on Selling Your House?  

See the "7 Essentials Rules To Sell Your Home At TOP DOLLAR"